Where value is created
Review revenue, cost drivers and margin patterns to understand the quality and sustainability of earnings.
Financial Performance & Cash Flow Diagnostic
Financial clarity.
Better decisions.
Stronger cash flow.
See what is driving performance, where cash is tied up and what to do next. A focused diagnostic for leaders who need a clear financial picture and a practical route forward.
Request a complimentary consultation ↗Explore the five-day approach
5 working daysFocused delivery following mobilisation
One clear viewProfitability, cash, working capital and risk
90-day roadmapPrioritised actions for your leadership team
The decisions behind the numbers
Busy running the business.
Still searching for the full picture?
Revenue can grow while cash tightens. Reported profit can hide margin pressure. Management information can arrive too late to guide the next decision.
Our diagnostic brings the financial story together, helping CEOs, CFOs and owners understand the issues that deserve attention — and the actions worth prioritising.
- Unclear profitability across products, services or customers
- Cash surprises and limited forward visibility
- Slow collections, trapped working capital or control gaps
Five connected perspectives
Understand performance.
Uncover the priorities.
We connect the evidence across five areas, within a scope agreed for your business.
What cash is telling you
Assess cash generation, forecasting assumptions and near-term visibility to highlight pressure points.
Where cash is tied up
Examine receivables, payables and inventory where relevant, identifying practical opportunities to improve the cash cycle.
What needs closer attention
Identify financial reporting, control and dependency risks that could weaken management decisions.
What to do next
Translate findings into a prioritised set of actions, with indicative effort, ownership and sequencing.
A clearer basis for action
A commercially grounded view of the issues, trade-offs and next steps that matter to your business.
A focused, structured engagement
Five working days.
From evidence to priorities.
Before the clock starts, we agree the scope, confirm access to the required information and mobilise the engagement. Timings depend on complete, usable information and stakeholder availability.
Align & assess
Confirm business context, decision priorities and the financial baseline.
Analyse performance
Examine profitability, cost drivers and cash flow patterns.
Explore cash & risk
Review working capital, forecasts and key financial risks.
Shape the roadmap
Validate findings and prioritise practical improvement actions.
Present & agree
Walk leadership through the findings and proposed 90-day priorities.
Built for executive decisions
Useful outputs.
A practical way forward.
You leave with a clear explanation of the financial position and an actionable basis for the next leadership conversation.
- Executive diagnostic report
Key findings, evidence, implications and priorities. - Financial dashboard
A focused view of agreed performance and cash indicators. - Findings presentation
A leadership discussion of the issues and trade-offs. - Prioritised 90-day improvement roadmap
Recommended actions, sequencing and proposed ownership.
Why The CFO HQ
Senior financial perspective.
Commercially useful recommendations.
CFO-level insight
Senior finance expertise focused on the questions facing your leadership team.
Business context
Financial analysis interpreted through your operating model, objectives and constraints.
Practical execution
Recommendations designed to support decisions, accountability and measurable follow-through.
Is this right for your business?
A focused review for a meaningful decision.
Designed for established SMEs, growing businesses and leadership teams seeking clarity on performance, cash or working capital.
The best fit is a business with usable management information, access to key stakeholders and a defined decision or improvement priority. We confirm suitability, entity coverage and complexity during scoping.
Complex groups, extensive data reconstruction, implementation work or specialist investigations may require a separately agreed scope.
Transparent investment
Financial Performance &
Cash Flow Diagnostic
Engagements from
£6,000 + VAT
A one-off advisory engagement. Your fee is confirmed in the proposal, based on scope, entity coverage and complexity.
Travel to client-site meetings, international travel and related expenses are excluded. Any travel and expenses will be advised and agreed with you in writing before being incurred.
Five working days following mobilisation, within the agreed scope.
- Complimentary 20-minute scoping conversation
- Proposal and statement of work before commitment
- 100% upfront payment following proposal acceptance
- Mobilisation after payment and information readiness
View scope, travel & engagement terms
Scope and fee. £6,000 + VAT is the starting professional fee for the focused diagnostic described on this page. The proposal and statement of work confirm deliverables, entity coverage, assumptions and the final fee. Complex groups, substantial data reconstruction, specialist investigations and implementation require a separately agreed scope and fee.
Travel and expenses. The professional fee excludes travel to client sites for meetings, international travel, accommodation, subsistence and related out-of-pocket expenses. Where these are required, we will advise you of the expected costs and charging basis and obtain your written agreement before committing to or incurring them. Any applicable VAT will be set out in the proposal or agreed expense arrangements.
Payment and timing. 100% of the agreed professional fee is payable upfront following proposal acceptance. The five-working-day delivery period begins after mobilisation, including payment, complete usable information and agreed stakeholder access. Changes to scope, information readiness or availability may affect fees and timing; these will be discussed and agreed with you.
Nature of the service. This is advisory work, not a statutory audit, assurance opinion or guarantee of financial outcomes. Confidentiality, secure information-sharing and the full engagement terms are confirmed in the proposal and statement of work before commitment. Submitting an enquiry creates no obligation to purchase.
Start with a conversation
What would greater financial clarity
help you decide?
Request a complimentary 20-minute executive scoping conversation. Tell us a little about your business and we will contact you to agree a suitable time.
All fields marked required must be completed. Please do not upload or send financial statements or confidential documents through this initial enquiry.
Your questions, answered
Before we begin.
When do the five working days start?
After mobilisation: proposal acceptance, upfront payment, agreement of scope and receipt of complete, usable information. We confirm the delivery timetable with you. Missing information or stakeholder delays may change the schedule.
What happens after I enquire?
We review your priorities and arrange a complimentary 20-minute scoping conversation. If suitable, we issue a proposal and statement of work. Only after acceptance do we request payment and mobilise the diagnostic.
Is this a statutory audit or assurance engagement?
No. This is advisory work based on the agreed scope and information provided. It does not constitute a statutory audit, assurance opinion, fraud investigation or guarantee of financial outcomes.
Will you implement the recommendations?
The diagnostic includes recommendations and a 90-day roadmap. Implementation support is outside the agreed diagnostic fee and can be discussed under a separate scope and agreement.
How will confidential information be handled?
We agree appropriate confidentiality and secure information-sharing arrangements during mobilisation. The initial enquiry asks only for business contact details and a brief overview. Please do not include confidential financial documents.
Does the dashboard include a software subscription?
The deliverable is a financial dashboard within the agreed diagnostic scope. Ongoing software subscriptions, integrations, reporting services and system implementations are not included unless expressly agreed in the statement of work.